Updated Website

A bunch of new and not-so-new projects were added through out the site. New branding projects can be found in the Print section. And some new websites can be found, well obviously, in the Websites section. Here is a quick summary of each project.

Michael Flomen.


Flomen’s work is, to say the least, out of this world. First off, he’s a photographer that doesn’t take pictures, but makes them. By using film, Flomen spends countless hours in nature’s night light capturing the subtle interaction happening in the wilderness such as ripples of wind in a pawn or snow flakes landing directly on the film.

The result are images that lead the viewer to dive in an imaginary world almost alien-like to us. Check out the documentary in the Film section.

Designed by Boha, this website manages to describe Michael Flomen through introductory quotes about him and his work in each section without ever making use of an About section. Genius! The typography work is also worth mentioning with big bold white (or very dark grey) Helvetica type across the site. Love it.

Heidi Bronstein


Food stylist extraordinaire, Heidi’s website is a simple 4 page portfolio site showcasing her work as well as describing who she is, who she worked for and what photographers she worked with – and they are good. The quality of her work is visually delicious.

Fondation Québécoise pour la Danse Contemporaine


FQDC Branding

The FQDC is a non-profit organization dedicated to bring contemporary dance to schools and communities, and bring the streets to the dance through projects such as Danse dans la rue and Artistes Sans Frontières.

Recently hired as an Art Director for the Communications department, my first mandate was to round up the main organization and it’s 3 permanent projects under a uniting visual that managed to reflect the mission of each.

With a few references, Hélène Pingant headed on to design a nice logo for Danse Dans La Rue by creating an actual stencil, spray painting it and then turning the result into a vector graphic. She also worked wonders with the logo for La Friche by sketching out the 2 main letters, and dropping a nice clean typography.

I had a moment of clarity when it came down to creating the FQDC logo, with smooth curves and clean lines. And the Artist Sans Frontières logo uses some good old paint strokes technique that I enjoy.

Fake Studio


Fake Branding

Back in 2008 I was initially hired as a Junior Compositor on a job for Volkswagen’s online campaign.  Most of my time was spent rotoscoping and keying footage. I think my work turned out ok cause they kept me for the next few jobs on Molson’s APP campaign. A year later, I had designed most of the briefs that were sent out to major Hollywood directors and studios, created the title for The Young Victoria and Lucidité Passagère, as well as produced the credit rolls for a few more movies and websites for the company. My mandate ended with the rebranding of the company. Fake Studio became just FAKE. A new logo was created with the entire branding from business cards and letter heads to equipment and apparel to a temporary website and newsletters. More can be found in the Print section.